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Shifting from Social to Digital Engagement | Sean Kennedy Web Services + Consulting in Vancouver, BC

Shifting from Social to Digital Engagement

Estimated reading time: 1 minute

Recently read an article by Brian Solis, author of WTF, What’s the Future of Business and The End of Business as Usual, on the shift from simple social engagements with your users and customers to a more well-rounded digital engagement that takes the whole customer journey into account.

The article has some great insight and makes good points on how companies need to start focusing on the entire customer experience and not just strategizing for each channel individually. I thought it was a good read and relevant for any business owner so I wanted to share.

Check out the article »